Conor McGregor, one of the most marketable names in mixed martial arts and a former UFC champion in two weight categories, announced his retirement in the early hours of Tuesday via his Twitter account for Conor McGregor Retire.
Conor McGregor has fought little in the octagon in recent years. His last game, a loss in October for Khabib Nurmagomedov at UFC 229, was marred by post-match fights involving fighters and their loved ones. As a result, the Nevada State Athletics Committee arrested Nurmagomedov for nine months and Conor McGregor Retire for six, a penalty that was due to expire on April 6.
He raised $30 million for the fighting itself and was said to have a total value of about $100 million through various forms of revenue flows.
Since September of 2018, Conor McGregor Retire has been busy promoting Proper No 12, his trademark of mixed whiskey, which sells for $25 a bottle.
UFC President Dana White also confirmed Conor McGregor retire by text message to ESPN shortly after it was announced. “He has the money to retire whiskey is KILLIN,” said White. “That’s perfectly logical, and if I’m, I’ll retire too.”
Conor McGregor also supports a variety of sponsors including Beats by Dr. Dre, Burger King, and Monster Energy. Cars are an important feature of the Conor McGregor image, featuring more than 10 luxury cars and its fleet. This includes his Rolls Royce Phantom Drophead Coupe, which is valued at around $500,000.
Despite the terrible reviews – one of them said the Irish whiskey of Conor McGregor showed “notes about turpentine oil with musk from a busy, poorly maintained Turkish sauna.” Would make a “billion dollars” off the proper number twelve.